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Crafting a digital toolkit for Trojena, The Mountains of NEOM.
Challenge: To support Trojena’s aim of captivating high-net worth individuals with its unique real estate offerings, BPG was tasked with the challenge of developing a sales enablement tool that not only showcased Trojena’s high-end real estate but also resonated with the expectations of sophisticated potential buyers, complementing the luxurious and high-tech nature of the Trojena Experience Centres.
Solution: With the target audience's expectations for innovation and exclusivity in mind, BPG started by focusing on the customer journey and developing a comprehensive strategy encompassing elegant design and immersive content. The strategy included Conceptualization, Design, and Infrastructure Planning, ensuring seamless integration with the upscale ambiance of Trojena Experience Centres.
Results: The result was a bespoke customer acquisition digital toolkit that enhanced the customer experience, enabling an intuitive and engaging presentation of Trojena’s offerings, tailored to the refined tastes of its audience.
- Context
- CX
- Real Estate
- KSA
