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Our Work

Travel For a Purpose with Air Arabia

Two insights drove our campaign for Air Arabia. First, decision-making for air travel is driven by choice of destination and the second that people plan well in advance for air-travel. Thus the task at hand was to change people’s habits and decision-making criteria from being “destination-driven” to “occasion-driven” and push people to explore the joy of impulsive travelling, especially when it comes to emotionally charged holidays such as Valentine’s day and Mother’s day.