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Healthy Living with Sharaf DG

The challenge was to drive relevance for SharafDG’s home appliances category and connect with our core target audience – the homemaker. How to do that? We created a content platform around, “Healthy Living with Sharaf DG” developing 12 online videos introducing quick and healthy cooking methods using home appliances. While Sharaf DG doesn’t have their own brand of appliances, it was positioned as an expert to reach out to via the #AskSharafDG platform to learn about the right choice of products and accessories. The content was rolled out across SharafDG’s official accounts on Instagram, Facebook, and YouTube.