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Abraham B&W2

Abraham Varughese (Abe)
Executive Creative Director, BPG Bates

Abraham began his career at Rediffusion Y&R, India where he helped launch AirTel, the country’s first mobile service operator. In 1999 he moved to Dubai and joined FP7-McCann-Erickson. His clients included Land Rover, BMW and Jumeirah International. His first major assignment was the global launch of Dubai’s iconic Burj Al Arab.In 2005 Abraham joined a small team of like-minded people as TBWA  opened its first office in the Middle East. During his tenure there he helped grow the agency’s business, including major wins like Nissan, Etihad, ARN Radio and Axiom Telecom.

Along the way, Abraham has been recognized multiple times both regionally and internationally, including at D&AD, ADC, Clio Awards, Cannes Lions, The One Show, Epica Awards, London International Awards and Dubai Lynx.