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Tej Desai
Business Director, BPG Group

Tej Desai is an award-winning, advertising & marketing professional with over 20 yrs experience. An avid raconteur of consumer-engagement & brand-building strategies. Curious about new-age media and all things innovative & interactive, he believes ‘Engagement & Experience’ are the new ‘Art & Copy’ and so endeavors to develop work that is designed to connect people with brands in innovative ways.

His deep interest in the intersection of technology, entertainment and marketing led him to start an ideas company wIDEAwake in his previous role. Prior to that he has led multinational businesses as diverse as Ferrero, Burger King, Unilever, Clorox J&J, Hutchison Telecom whilst at agencies such as MullenLowe, DDB, McCannErickson, LoweLintas and DraftWorldwide. 

“Reach & Frequency will be directly proportionate to the depth of Engagement & Experience.”