Integrated by Intent
Inspired by Culture
Powered by Insights
Human by Design
BPG is a fully-integrated agency with customer experience (CX) at our core. Since 1980, we have helped ideas, initiatives and brands come to life, transform, and win hearts, minds and market share across the Arab world and beyond.
Porsche Soul Stories
View workWhy choose BPG?
BPG is integrated by intent, enabling us to collaborate seamlessly between branding, advertising, media activation, PR, social and CX.
We build long-term relationships by focusing on client needs, simplifying complexity and delivering results through data-driven, human-centered initiatives and ideas.
Featured work
Destination Dubai
Real Estate Transformation
Trojena Sales App
NBK Apple Pay
Porsche Soul Stories
FAB
For over 40 years, BPG Group has helped to define and guide the Middle East’s transformative rise.
1980
Born in Dubai
Our agency starts out as Pangulf Publicity
1995
Igniting Dubai’s retail and tourism boom
Conception and implementation of The Dubai Shopping Festival
1998
Partnering with Bates Worldwide
Partners with Cordiant, acquires Bates Middle East and rebrands as Bates PanGulf
2002
Foundations of the real estate sector
Initiates the region’s first freehold property sales of Emirates Hills for Emaar
2003
WPP acquires Cordiant
Bates PanGulf becomes part of the global WPP network, after its partner Cordiant is acquired
2004
Public Advocacy
Enters into a unique, decade-long partnership with Chime Communications for self-rule in Iraq and restoring confidence back in the faith across the wider Arab world
2009
Taking luxury retailing to new heights
BPG successfully launches The Dubai Mall amidst an unprecedented economic downturn
2015
Welcoming the world to Dubai
Helps with the successful Expo 2020 bid, with global media and regional activation
2019
Unified Offering
BPG unifies its approach to delivery for integrated offering across the Group
2022
New era of giga-projects
BPG selected as lead global creative agency for Trojena, the Mountains of NEOM
2023
BPG 3.0
Ushering the era of AI & Spatial Computing, BPG 3.0 is ever so integrated
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