Solution: Through multiple pieces of social-first content, we offered transparency into KFC's product and practices. By sharing every detail that goes into making KFC’s world-famous food (except the Colonel's original recipe), we built deeper connections with our customers, fostering trust and loyalty.

How do they bread their chicken? Exactly seven-times and always by hand. No step skipped. Where does the chicken come from? Locally sourced, hormones-free. How is it fried? At 170 degrees in pure vegetable oil that is changed every day. How long does it stay on the shelf? 30 minutes or they do it again. No shortcuts. Do you still want to know their secret recipe? Nice try. It has herbs & spices, but that’s all we can tell you.

This social-first campaign, launched in Saudi Arabia, Kuwait and Egypt, shared the brand's story without compromising its humor. It delivered on transparency and was positively received on social media.

By unveiling the process behind their iconic chicken – from hand-breading to fresh ingredients and strict quality standards – we fostered transparency and authenticity for the brand.