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Turning dream cars into reality for Porsche
Challenge:
Porsche Centre Dubai & Northern Emirates partnered with Address Sky View to tackle communication challenges surrounding their Porsche Drive Rental program. The initiative aimed to engage UAE residents aged 25 and above, with a valid UAE driver’s license, who are Porsche enthusiasts yet may not own a Porsche. The goal was to offer them an opportunity to experience the car of their dreams.
Solution:
We partnered with Address Sky View hotel and influencer Ahmed Blaibleh to produce a social media film featured on Instagram, showcasing the exclusive Porsche Drive experience in a luxurious setting.
The creative concept revolved around the idea of a "Luxury Pit Stop," drawing parallels between an F1 pit stop for the car and a personal retreat for our influencer as he enjoyed the hotel's amenities.
This collaborative post included a competition offering UAE residents an opportunity to win the ultimate luxury pit stop: a staycation at Address Sky View and a Porsche Drive rental experience.
Results:
Within just 10 days, we successfully reached diverse audiences across luxury fashion and hospitality sectors, increasing brand awareness, followers, and engagement on the Instagram page of Porsche Centre Dubai & Northern Emirates.
Key Metrics:
Total Impressions: 313.4K+
Total Engagement: 8.2k+
Participants: 1K+
Moreover, our post captured the interest of other content creators who participated in the competition, leading them to approach Porsche Centre Dubai for collaborative opportunities to promote Porsche Drive.
- Context
- Social
- Automotive
- UAE
