Norah Saud Alsaja is a highly accomplished marketing and communications leader with over 16 years of experience delivering innovative strategies across the US, Middle East, and Africa. As General Manager of BPG Group in Saudi Arabia, Norah is dedicated to helping government entities and private organizations achieve their goals through impactful branding, strategic communication, and creative campaigns tailored to the evolving Saudi market.

Throughout her career, Norah has launched hundreds of successful campaigns and led the marketing and communications for large-scale initiatives, including the FIFA Club World Cup and Noor Riyadh. She has worked with global organizations such as P&G, General Mills, and Henkel, in addition to spearheading transformative projects under Vision 2030, such as the Riyadh Art initiatives during her tenure with the Royal Commission for Riyadh City.

Norah holds a degree in Systems Management from Georgetown University and an MPH in Communications. A graduate of the prestigious Misk2030 Leaders Program and a member of the Saudi Leadership Society, she is recognized for her leading role in shaping the Kingdom’s communications landscape.

Having traveled to over 120 countries, Norah brings a global perspective to her work, blending international best practices with a deep understanding of local culture. At BPG Group, she is committed to empowering organizations to navigate opportunities in the dynamic Saudi market and deliver results that make a lasting impact.