Roula has over 15 years of experience in marketing working with leading, financial institutions, publications and communication firms.

She has a solid media background having handled the media business at BPG since 2008. In 2015, she moved into a client servicing role leading automotive brands Porsche and Volkswagen in Kuwait. Over the years her portfolio grew to include the telecom (Ooredoo), Islamic banking (Boubyan Bank), and food sectors (Mr. Baker Group). Today, as a Business Director, Roula leads a diverse team of experts on a strategic and operational level creating impactful communication strategies and industry-leading content that brings results to her clients.

She is a graduate of Lebanese Canadian University and has an MBA from Liverpool John Moores University, UK.